The Solution

Here’s the one question you must answer:

Why should someone come to work for you instead of every other choice available including staying where they are now?

When you answer this question, you will know why people will come to work for you. The answer to the question is the basis for the irresistible offer you are going to create.

The answer to the question is very personal and individual. Unfortunately, the generic answers that we give such as “benefits” or “working environment” are not nearly personal and specific enough to allow you to hire anyone you want to hire. Yes, you must have these things but they are not enough.

Here's the answer to the question:

It's because you give them what they really want. Even if they don't know what it is.

This important because there are drivers deep inside of each of us that are what really motivate us – and most of us are not aware of what they are at a conscious level.

In the next lesson you will learn how these motivational drivers work. Then you will learn how to find them for anyone you meet. It’s going to be exciting!