It's Not Your Fault
It's a matter of demographics.
As this chart from the Department of Labor shows, starting in June of 2018 there were less unemployed people available to hire than jobs available.
This means that you are constantly struggling to fill openings and most qualified candidates are already working somewhere else, which makes them difficult to recruit.
There are many strategies that can be used to solve the problem, but one of the most effective is creating Irresistible Offers™ which candidates of your choice are likely to accept.
How could your comany benefit from being able to hire people like this?
In this lesson you will learn the answer to the most important question:
Why should someone come to work for you instead of every other choice available including staying where they are now?
The answer to the question is very personal and individual because there are drivers deep inside of each of us that are what really motivate us – and most of us are not aware of what they are at a conscious level.
How Individual Internal Motivators Work
Each person’s motivators, priority, and sequence is individual and even small variations make large differences in the way someone is motivated – and the offer you should make.
Because the same word can mean different things to different people, you will learn about the internal rules that people make to evaluate whether an offer gives them what they want.
How To Uncover Motivators
In this lesson you will learn the exact seven words that you can use to uncover the motivators of anyone you meet and a simple set of rules that make sure you have what you need.
Hint: Use this early and often in your hiring process.
How To Put It To Use
Step by step instructions for putting what you have learned to use in real life.
These case studies show you how other companies have used Irresistible Offers to hire their desired candidates under extremely difficult circumstances.
Use these examples to see exactly how the system works and how you can do it too.
The Decision Sequence
Each person has a unique strategy they use to make decisions.
In this lesson you will learn how to discover the steps your candidate used to make important decisions so you know when and how to make your offer in a way that matches their natural strategy.
Setting The Frame
A frame is a filter that controls how we interpret information.
In this lesson you learn how to influence the frame the candidate uses to evaluate your offer so it is quite natural for them to accept it.
Note: There is always a frame. If you don't set it, someone else will.
How To Make The Offer
Making the offer is simple and easy once you have designed your Irresistible Offer based upon the motivators you have uncovered.
Here are five rules you can use to know when it is time to make the offer and exactly how you should present it.
What If They Don't Take Your Offer?
Objections are an opportunity, not a problem, because they give you valuable information about what the candidate is thinking.
When you respond properly (never argue or try to persuade), an objection gives you a wonderful opportunity to make your offer even more irresistible and hire your candidate.