The One Question You Must Answer

Why should someone come to work for you instead of every other choice available including staying where they are now?

When you answer this question, you begin to solve the problem because the answer is the basis for the Irresistible Offer you are going to create.

The answer to the question is very personal and individual and once you know it, you can create an offer that gives them exactly what they want - even if they don't know what it is (most people don't!)